Heroes of Marketing Cloud

Amber Sellens: Building a Horizontal MarOps team, Brand Consistency, and MarTech Leadership | Episode 24

In this episode, Anthony Lamot interviews Amber Sellens, Head of Marketing Technology and Operations at Shell Energy. She shares insights on building a horizontal marketing operations team at Shell Energy and how they manage 16 MarTech tools across different business pillars. Amber discusses the importance of creating cohesive, omni-channel customer experiences and balancing B2C and B2B interactions. She also delves into the challenges of scaling marketing technology in a complex, matrixed organization, while offering advice for aspiring Martech leaders.

Lukas Lunow: 2024 Marketing Champion on Evolving with Salesforce, Leading a Global Team | Episode 23

In this episode, Anthony Lamot interviews Lukas Lunow, recently named 2024 Marketing Champion and Salesforce Forum Ambassador. Lukas shares what it was like when Journey Builder was first announced at Connections a decade ago. With an extensive background in marketing and IT, Lukas discusses the dilemma of "Build it or buy it?" when thinking about CDPs. Listen to learn how he transitioned from working at Salesforce to now leading a global team talented engineers and architects for the world's largest shipping and logistics company.

Martin Kihn: From Stand-up to SVP, Data Cloud vs other CDPs, and Buyer Intent Data | Episode 22

In this episode of Heroes of Marketing Cloud, host Anthony Lamot interviews Martin Kihn, SVP of Strategy at Salesforce. Martin shares his eclectic career journey, from aspiring actor and stand-up comedian to management consultant and tech strategist. They delve into Salesforce's Data Cloud, exploring its evolution and the concept of zero-copy data, and discuss the pivotal role of Customer Data Platforms (CDPs) in modern marketing. The conversation also highlights the importance of real-time engagement data, AI, and technical knowledge for aspiring martech leaders, offering valuable insights into the future of marketing technology.
Connect with Marty:
https://martinkihn.com/
https://www.linkedin.com/in/martykihn/
 

Trailer: Heroes of Marketing with Anthony Lamot

A brief intro to the podcast.

Pato Sapir: Founding Devs United, Finding Success in SFMC, and Marketing Cloud Growth | Episode 21

In this episode, Anthony Lamot interviews Pato Sapir, Salesforce MVP and fellow Marketing Champion. Pato shares his fascinating career journey, starting from his early days in software development before transitioning into digital marketing and web development. Moving from Argentina to the US, Pato continued to work as a web and mobile developer, eventually joining a company that collaborated with ExactTarget. His role as a technical architect provided him with invaluable experience, which led him to establish Devs United in 2015. Throughout the episode, Pato discusses the milestones and lessons from his career, offering insights into the evolving landscape of marketing technology.

Andrea Tarrell: Community Collaboration, Evolution of MarTech, Overcoming Challenges | Episode 20

In this episode, Anthony Lamot interviews fellow CEO and Co-Founder, Andrea Tarrell from Sercante, who shares her career journey from content marketer to Salesforce ecosystem expert. They discuss the evolution of marketing technology, highlighting the transformative power of Salesforce Marketing Cloud. Andrea emphasizes the challenges and opportunities in implementing marketing automation platforms, emphasizing the importance of aligning business processes and leveraging the full capabilities of technology. The conversation also underscores the value of community engagement and collaboration within the Salesforce ecosystem, reflecting a culture of generosity, support, and continuous learning.

Jyothsna "JB" Bitra: Marketing Cloud Learning Camp, Golden Hoodies, & Adaptability | Episode 19

In this episode, our host and CEO Anthony Lamot has a conversation with Jyothsna "JB" Bitra, Salesforce Marketing Cloud Architect/Consultant at ARXCIENT. They go over JB's entry into the Salesforce ecosystem, explore how she came to found Marketing Cloud Learning Camp, and relive her winning of the coveted Golden Hoodie. This episode also covers women in the Trailblazer Community and what's like to be a fellow community group leader.

Aaron Beatty: Email Personalization, AI for SFMC, and Future of Data Cloud | Episode 18

In this episode, our host and CEO Anthony Lamot has a conversation with Aaron Beatty, CEO at Engage Evolution.
 
They go over Aaron’s new firm, Engage Evolution, and explore Aaron’s involvement in the development of Spring’s new one on one email personalization function. This episode also covers AI, Data Cloud, and advice for new SFMC customers.

Timo Kovala: Dealing with Change Management, Marketing Attribution & AI | Episode 17

In this episode, our host and CEO Anthony Lamot interviews Timo Kovala, Managing Architect at Capgemini and frequent author at Salesforce Ben. Timo and Anthony debate interesting topics such as the role of AI in marketing automation, dealing with change management, and one of Timo’s favorite subjects: Marketing Attribution.

William McMahon: Being a Techonology-Agnostic SI, Odoo vs SFMC & AI tips | Episode 16

In this episode, our host and CEO Anthony Lamot has a conversation with William McMahon, CEO and Founder at Gravitai, a Marketing Cloud System Integrator. William walks us through some of his career highlights and explains what it means to be a “Technology-Agnostic system integrator.” Additionally, he compares his experiences with Odoo and SFMC platforms and goes over the implementation of Artificial Intelligence in his personal and professional lives.

Arthur Backouche: Artificial Intelligence, AMPScript, SSJS vs SQL | Episode 15

In this episode of Heroes of Marketing Cloud, our host and CEO Anthony Lamot has a conversation with Arthur Backouche, Senior SFMC Consultant at Skie. Arthur and Anthony take a deep dive into new trends in Marketing Cloud, the best way to personalize, and up-and-coming technologies, such as Artificial Intelligence.

Jason Trout: Future of AI in Marketing, User Adoption, and Consulting | Episode 14

In this episode, our host and CEO Anthony Lamot has a conversation with Jason Trout, Principal at Salesforce Marketing Cloud consulting firm BoldRamp. Jason talks about what makes a good SFMC consulting firm, his biggest professional challenges and accomplishments, and even discusses what the future might hold for Artificial Intelligence and marketing.

Jackie Mennie: Salesforce Marketing Champion, Financial Services Data | Episode 13

In this episode, our host and CEO Anthony Lamot talks with Jackie Mennie, a 4x Salesforce Marketing Champion and currently a Marketing Cloud Architect at Media.Monks. Jackie talks about navigating the unique compliance challenges of data management in the financial services industry, life as a System Integrator, and setting permissions...the right way.

Genna Matson: Technical Architecture in SFMC, Email Marketing and SFMC Learning Resources | Episode 12

In this episode, our host and CEO Anthony Lamot talks with Genna Matson, the Co-Founder of the Marketing Cloud resource center HowToSFMC. Genna talks about everything from working her way up from email marketer to how AI will (probably not) take over the world.

Eduardo Ruiz de Pascual: Ensuring Customer Success and SFMC Advice | Episode 11

In this episode, our host and CEO Anthony Lamot has a conversation with DESelect's own Edu Ruiz de Paszual, Manager of Customer Success. Previously at Deloitte, Eduardo talks about his Marketing Cloud experience – and even working with satellites! Come for the Marketing Cloud advice, stay for the fun stories of playing for the Real Madrid youth academy.

Eric Stahl: Campaign Attribution, Digital Innovation, and Adaptability | Episode 10

In this episode, our host and CEO Anthony Lamot talks with Eric Stahl, SVP and GM of Digital Experience at Salesforce. Eric sheds light on Salesforce’s roadmap, discussing digital innovation, and the company’s adaptation to the new reality we find ourselves in. The two also have an insightful chat about the challenges marketers may face around topics such as campaign attribution and multi-channel marketing.

Dror Meir: Customer Journeys, Marketing Enablement, and Geotargeting | Episode 9

In this episode, our host and CEO Anthony Lamot talks with Dror Meir, CEO of Weku Solutions. Dror talks about some of his most interesting Salesforce projects and the importance of being challenged by customers. He also elaborates on how clients differ based on geographical location.

Chris Zullo: Puzzle Solving, COVID-19 and Future of SFMC | Episode 8

In this episode, our host and CEO Anthony Lamot talks with Chris Zullo, Salesforce MVP and Marketing Champion 2020. Chris discusses puzzle solving in SFMC, some of his most exciting projects, and shares helpful tips on working from home.

Danielle Laffey: Community Leadership and SFMC Best Practices for the Insurance Sector | Episode 7

In this episode, Anthony Lamot talks with Danielle Laffey, Principal Salesforce Consultant in Insurance, Salesforce MVP, Community Leader, and 2020 Salesforce Marketing Champion. Discover best practices for Marketing Cloud use in the insurance sector, find out more about Salesforce User Groups, and much more.

Julien Coatelen: SFMC Consulting Projects and Being a Community Leader | Episode 6

In this episode, our host and CEO Anthony Lamot talks with Julien Coatelen, Salesforce Marketing Cloud Lead, and User Group leader, and 2020 Marketing Cloud Champion. Julien talks about running a Paris Salesforce User Group, and the challenges and rewards of running Marketing Cloud projects as a consultant.

Michiel van Gaalen: Application Architecture, Consulting, and Becoming a Member of the SFMC Community | Episode 5

In this episode, our host Anthony Lamot, CEO at DESelect, talks with Michiel van Gaalen, Salesforce Application Architect, Marketing Cloud consultant, and 2020 Marketing Cloud Champion. He gives us an insight into the role of a Salesforce Application Architect, what it takes to become a Marketing Cloud consultant, and how the SFMC Dutch User Group adapted to online gatherings.

Lucy Mazalon: Behind the Scenes at Salesforce Ben and The Drip, Educational SFMC Tools | Episode 4

In this episode, our host Anthony Lamot, DESelect’s CEO, chats with Lucy Mazalon, Pardot and Salesforce Consultant and editor at Salesforceben.com and The Drip. Watch the interview to learn of the differences between Pardot and Salesforce Marketing Cloud. Get to know how Salesforceben.com and The Drip are organized, and what to expect from the Salesforce educational portal in the future.

Guilda Hilaire: Historical Trajectory of the SFMC Platform and Becoming a Trailblazer | Episode 3

In this episode, our host Anthony Lamot, DESelect’s CEO, chats with Guilda Hilaire, Senior Manager of Product Marketing at Salesforce. Having started her marketing journey 14 years ago with ExactTarget, Guilda’s witnessed a great deal of transformation in the industry and the Salesforce organization. She talks about the evolution of Salesforce Marketing Cloud, and how the Salesforce community strives to help Trailblazers achieve their greatest marketing successes.

Kaelan Moss: Starting Your Career in SFMC and Learning Technical Skills | Episode 2

In this episode, our host Anthony Lamot, CEO at DESelect, talks with Kaelan Moss, also known as the “Minute Admin”. Kaelan shares his Trailblazing journey, how he became a Marketing Cloud admin by accident, and how that led to teaching others about Marketing Cloud. He shares valuable tips and tricks on how to start off your career with Salesforce Marketing Cloud and much more.

Greg Gifford: Building Apps for Salesforce, Cursory Knowledge and SFMC Challenges | Episode 1

In this episode, our host Anthony Lamot, CEO at DESelect, talks with Gregory Gifford, also known as “Gortonington”. Greg shares how he got started over 10 years ago with ExactTarget, (a.k.a. Salesforce Marketing Cloud). He shares lessons learned from building apps on the platform, his story on becoming a Salesforce MVP, his experience working at DEG, and much more.